Prelusion – You want to implant yourself and your brand inside your audiences brain.  The more “Triggers” you can build into your audiences mind, the more influence you will have…………………………………………………………….

Video Marketing Secret #1

You always want to look your best.  When you look good, you feel good.  There are certain times of the day in which your more creative than others so when those times arise, you want to have your game face and game jacket on so you can act on your inspiration.  When you don’t look good, you probably don’t feel like your at the top of your game, which will become the excuse you will use not to make any videos.  If you want people to take you serious, LOOK  YOUR BEST!

Video Marketing Secret #2

This is called The “Hollywood Secret”.  You want to try to change your camera angle every seven seconds.  When you have motion and adventure, your videos will “click” with your audience.  How many videos do you see where folks are stationary saying the same old thing, you have heard a million times, with the same old background of some plaques they had one back in highschool.

You want to aim for a ratio of two webcam videos per 1 “action” video.

Video Marketing Secret #3

You want to create unanswered questions or expectations that will be answered throughout the video.  Create curiosity early on in the video to keep people around.  Give them a taste of what is to come later in the video.

Video Marketing Secret #4

Understand how people connect through non verbal communications.  You are communicating at a sub-concious level through video.  People will pick up on your body language, smile, etc.  Be confident and put your shoulders back and lift your chin up a little.  You will gain confidence through your posture.

Video Marketing Secret #5

Learn to draw in your videos.  Learn to get creative in your videos. Drawing enhances everything.  It shows action and accelerates the #2 Secret of capturing a viewers attention.

Video Marketing Secret #6

Pay attention to the speed and pitch as which your talking.  You want to talk quickly but not hurried.  Think of a really good song and try to get your speaking to flow like it.  Be clear, concise and to the point, but be natural about it.

Video Marketing Secret #7

GET BUSY!  The true secret to becoming good at anything is JUST DOING IT!  So many people wait for everything to be just right before they take any action.  Let me give you a hint, The right time is always, always RIGHT NOW!  Remember this, perfectionalism is masked laziness.

These Secrets are not theory folks, if applied they will amplify what ever marketing your already doing by one-hundred fold.

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There tons of ways to generate internet leads for your business.  I am going to go over what I feel to be the top 7.

I woke up in the middle of the night in a cold sweat after waking from a dream about how all of my traffic (leads) had disappeared.  Why?  I had gotten away from the basics and was marketing using some played out tactics that no longer worked.

In today’s day and age, you need to use a variety of marketing methods.  Get really good at mastering 2 of them.  Notice I said 2 not seven.  To find the two, you are going to have to use 7 to see which ones generate the most leads and traffic.

The 7 venues I feel are the best of the best are Blogging, Article Marketing, Google Adwords, Video Marketing, Banner Advertising, Forum Marketing and Direct Mail Postcards.

Blogging

There are tons of blogging platforms on the web.  Word Press, Blogger and Type-Pad are just a few.  Blogging has become very popular in todays day and time and a lot of people use it to brand themselves with.  It is a person’s hub or home base if you will.

Blog posts can show up in search engine results on Google and many other search engine sites for the specific keywords that were used in your post.  For instance, if someone did a blog post on “The Top 7 surefire ways to generate leads for your online or offline business”, and someone types in “surefire ways to generate leads”, your post could show up.

Some of the benefits of blogging are very easy to publish.  If you can type, you can blog.

Blogging allows your audience to easily find your content or the content they are looking for.

It’s a very social way for you to become a part of the online community and share your thoughts, feelings or attitude with your audience.

Blogging is viral.  It makes your message available to countless people around the world.

It allows ease of linking.  It is easy for people to link to and from you.

It is easy to take a blog post and then turn that post into an article and post it in article directory’s, blog directories, etc.

Article Marketing

Article writing and marketing is a very cheap way to drive highly targeted traffic to your website.  It helps build trust between you and your reader and allows you to establish credibility.  By no means to you have to be an effective writer to have a killer article campaign.

Once you write an article, it is important to get it out there to as many sites as possible with different variations of your article.  My favorite program to do this is Automatic Article Submitter, which blasts your article out to over 200 article directories.  This drives mad traffic to your site and creates backlinks to your original content, which creates very relevant information for Google to index. I go more into this process on a previous post on my blog.

You can optimize your articles with relevant keywords that people search for and your article will then show up in the search engines when people go searching for them.

Next we are going to discuss the God Father/Mother of Internet Marketing and Lead Generation.  Google Adwords.

Google Adwords

Google Adwords is the fastest way to get immediate traffic, HANDS DOWN!! It can also be the most intimidating of methods.  You don’t want to just dive right in.  You want to at least read Perry Marshal’s definative guide to Google Adwords.  You want to make sure that you are putting your marketing dollards where they count. Google is the place to generate hoards of traffic, however, it’s not the place to sling mud against the wall and hope something sticks, cause you’ll go broke quick.

If you want to know where people are creating 7 figure incomes online, it’s done through GOOGLE, PERIOD! Case Closed! People are always searching for what you have to offer online.  If they click on your Google Ad, you are one step closer to having a lead and new business partner or whatever it is your selling or offering online.

The next way to generate leads and traffic is through video marketing.

Video Marketing

This is my absolute favorite way to market online.  I love it and I am damn good at it. I use a FLIP cam for all of my vidz ,but there are hundreds of cams you can use that work just as well. Right off the bat I will tell you, if your going to do videos, you need Traffic Geyser.  Yep, you get it 30 days for free (I think). Then it’s $97 a month and well worth it. I don’t know anyone who has had success with videos without using the Traffic Geyser software to blast the videos and content everywhere on the web.

Here are the stats on who watches videos:

• 71% Employed, 15% are students
• Median Income $75,000
• Almost 50% are married
• 70% are college educated That is a GREAT audience!

People like to watch things rather than read them and videos gives them a chance to see and feel who you are as a person.

Next, I will briefly discuss Banner Advertising.

Banner Advertising

Banners are the little or sometimes big squares or rectangles that you see on people’s websites like such:

The awesome thing about banners is that you can target the exact person your looking for, right where they hang out online.  You simply put your banner ads on the websites that your audience is looking for and presto. Banner ads provide a consistent flow of traffic and you can plan your advertising in advance.

Another free source of traffic can come from Forums.

Forum Marketing

Forum marketing is one of the easiest and cheapest ways to generate traffic as well as brand yourself as an expert online.  All you have to do is participate in the discussions that you are interested in and provide value to the “threads” in the forums.

Keep in mind. This is not the place to pitch your business or you will get eaten alive and lose all credibility.  It is a place to learn, share knowledge and gain trust, period!  I recommend The Warrior Forum.

Last but not least is direct mail.

Direct Mail Postcards

A lot of marketers are missing a whole market here.  Direct mail is not dead and can be an awesome source of leads and new business.  It can be quite expensive, so this is not for the person on a budget. We have a company that does the printing and mailing of them.  You will have to shop around.  I highly recommend a campaign, meaning, don’t just send out 10,000 postcards.  Sent out 3 waves of 10,000 postcards about 2 months apart. This is the drip method and your recipients will start to remember you.

Well folks, I would have liked to be more specific for each of the 7 traffic methods, but that would be like a course and I would have to charge you for that. So for now, you just got like thousands in information for FREE so enjoy it and put it to work.

Sure Firely yours,

Video marketing is a hot topic these days as its audience outweighs all 4 major news networks current audience.  That’s right.  There are more people that watch youtube videos than all of the 4 news networks put together.  Powerful stuff right?  Well it’s only powerful if you know how to use videos to market your product or service.

There are many video sharing sites out there but the grandpa of them all is YOUTUBE .

Youtube is not for your 14 year olds to put up silly movies they make with their friends.  It is a powerhouse of information.  Being that Youtube is owned by google, you have the very same search capabilities but on a video level.  You can find a video of just about anything these days.

The next piece of the pie, once you make a video is syndication.  How are you going to get your video out to the masses.  Well Traffic Geyser’s Mike Koenig took care of that for us.  His software, with the click of a button, will blast your video out to like 60-90 different video, blog, social bookmarking and podcast sites.  The search engines love content and that is what traffic geyser delivers at a massive level.

Try out Traffic Geyser here

There are a few key things to consider when you make a video and syndicate it.

1. Keywords – You must use keywords that are searched for.  You can use the free wordtracker tool or the google keyword tool to find out that information.

2. Your Title – Make it stand out above the crowd and it helps to use your keyword in it.

3. Your Description – Always start your description with your website.  Then use your keyword immediately after.  Less than 200 words is the best for the most bang on the sites delivered to as some will not accept your video if your description is too long.

4. Make sure your not competing against anything more than 300,000 pages in google on a keyword.

I can usually gain first page ranking in google, owning 2 to 6 spots on the front page of the keyword I am going for.  Traffic geyser makes it all possible.