Just over the past 10 years, the network marketing industry has changed drastically and thus emerged a whole new breed of marketers: The Internet Marketer.  If you have ever spent years building an organization by contacting friends, family, cold calling, cold contacting, etc. then you would gladly welcome attraction and direct response marketing.

For me, after spending 4+ years building an MLM the old school way, it was refreshing to run across information in which I would use systems to build my business.  Though I have transitioned out of MLM and into a top tier program, I still find myself always keeping my eyes and ears peeled while in the public marketplace, looking for opportunity to help others.

It’s funny because the network marketing industry, at least the online marketers, are always figuring ways to maximize their recruiting efforts. The game is constantly changing. For a whole year, I spent all of my time marketing strictly online and wouldn’t even talk to anyone I met out about my business.  Why?  Because I had transitioned to an online model and was doing just great with it. It was exciting knowing that I was making sales and recruiting new reps solely online.

After thinking back, I wonder how many opportunities I passed up to impact someone’s life that I had met out in the marketplace.

This brings me to the next point.  You should have a balance of both online and offline marketing in your marketing plan but have a strategy in place that will yield the greatest results.

Through studying some of the greatest marketers on earth, I have learned that both online and offline marketing used together, can produce unreal results.

The whole key to offline marketing is the quality of people that you approach about your business.  In the past I would talk to anyone that would talk to me about my business.  Big mistake.  Why?  Because I was not qualifying them and wasted a lot of time talking to the WRONG PEOPLE!

Through educating myself and being coached by some of the top recruiters in the industry, I realized that the people I was looking to talk to and who I had the greatest chances of partnering with were high level executives, Real Estate Agents/Brokers, Doctors, Lawyers and high commissioned sales people.  People who were already successful at what they are doing are the people I have learned to target.

I think it had a lot to do with my self esteem and I felt that those people were already well off and would not be looking for another opportunity.  I couldn’t have been farther from the truth.  By talking to those types of people I found that they are way more open to talking about a business opportunity than the guy at the carwash or the drive-through at Mickey D’s.

Now I probably spend 15% of my time doing offline marketing and 85% of my time online and so far seems to be working great.

In closing I think it’s important to have a balance in your online and offline marketing and be very consistent and persistent in your efforts.