Growing up on the Island of Maui right on the ocean, I surfed just about every day.  Sometimes I would paddle out before school and catch a few early morning waves and as soon as I got off the bus I raced to grab my board to hit the water.

During my early teen years, it was very competative paddling out with surfers that had more experience.  There were rules to be followed in the Hawaiian waters if you didn’t want to get your lights punched out by a big hawaiian surfer.  It was all about positioning and timing.

If you dropped in on a wave, you had the right of way, so if someone dropped in behind you, they couldnt pass you on the wave until you pulled out.  I learned this the hard way an an early age and paid dearly for it. Yep, a board in my face unexpectadly.  I wiped out after dropping in on a “Moke” which is a big hawaiian, he wiped out and upon coming up, gasping for air, there was his board coming right down on my head.  Then came the “Moke”, pissed off and ready to kill me.  As I got older, I learned the way of the waters. Fast forward

Anyways, the web is not much different in a lot of aspects.  There is always going to be competition on the Internet as well as new people coming and going.  All of them trying to get the attention of all of the folks surfing the web.

When I first got started marketing online, I was so clueless.  Organic Search, PPC, SEO?  What the hell? There was a huge learning curve for me.  I knew how to type a word document, create an excel spread sheet, send an email and fill out a webform and that was the extent of it.  Pretty sad huh? Almost as sad as dropping into a 20 foot wave in 2 feet of water and losing your footing.

While some folks are playing with Paid search (PPC), others are crafting their art in the organic search arena.  That is where I play.  The competition is fierce and it is a battle to stay ahead of your most fierce competitors.

The ultimate goal is the get the attention of the end users on the search engines.  When someone does a search query for something on Google, I want to own the #1 spot on the page with my content.  I also want to have four or five other spots on that page.  It becomes quite complex fighting for these positions and you know what? I love it.

I do this using a few strategies and that is a whole different blog post.  I use Videos, Articles, Squidoo Lenses, Press Releases and a few other ninja tactics to get first page ranking.

Once you learn how to get first page rank, you can then build back links to that media to ensure that it remains highly ranked on the page.  There are other strategy’s to do this but once again, that’s like an e-book worth of information.

Until Next Time,

Guerilla Marketing in the 21st Century

Is it possible to still use the same techniques you used to build your MLM or Network Marketing Business 10 years ago? Absolutely. If you want to get smoked and go down in flames.

The Game has changed, the cheese has moved and unless you are constantly adjusting, maneuvering, ducking and dodging, you will never experience true success in your business. It’s a jungle out there. Your competition is fierce and lurks behind every corner looking to take you out. If you’re not prepared that is exactly what will happen. The best way to prepare yourself is to have a strategy to move forward with. A battle plan if you wish. Don’t be a mud slinger.

Marketing has all changed over the course of the years. Yesterday’s was TV, Radio and Newspaper advertising. They had their hayday. Today it’s all about blogs, Pay Per Click, Article Distribution, Video’s, Banner Ads, Email Marketing, Voice broadcasting, etc…

I used to build my business old school style. Here is the process I was taught years back.

1. Make a list of everyone you have ever known. Doctors, Family, Friends, etc.
2. Call those people and pre-qualify them, asking them if they are keeping their options open, If they ever look for ways to make extra money, If they are making all the money they want to, etc. etc. The list goes on and on.
3. Book a face to face appointment to do a brief overview with them.
4. If they were interested, then book them into a 1 hour informative meeting where they will get to meet your upline and the team and find out all of the other details.
5. Do a Follow up with the prospect after the meeting.
6. Do a product demo/walk through with them.
7. Enroll them in your business.
8. Nurture them for the next 60 days hoping they will duplicate your efforts

WOW!!! I cant believe I did that for so long, but you know what? I learned an awful lot about people and the psychology behind why people do what they do, make decisions they make and most of all “WHY THE BUY”.

Now Let’s take a look at Guerilla Marketing and you will see how much different it is than Dinasaur, archaic style.

1. Use Blog’s, Funded Proposal Funnel Systems, Auto-Responders, Article Marketing, Video Marketing, Pay Per Click Advertising, Social media, Social Bookmarking, Groups on Linked in, Facebook, etc..
2. Never talk to prospects unless they come into my sales funnel. I don’t call people unless they qualify themselves to talk with me.
3. I target the audience I am looking to attract and offer them value. I always give before I ever take and always give more than I ever take.
4. I dominate the search engines, have branded myself online so that people can Google me and my name dominates Google and every other search engine, not someone else’s opinion of me.
5. I generate FREE, High Quality leads on a daily basis. People with cash in hand, ready to buy or learn something new. It’s a whole lot different than taking people who are negative, to neutral and then to a positive space. That is called convincing folks. I NEVER and I repeat Never convince anyone to do business with me or buy a product of mine.
6. I do webinars, training calls and always give people the training they are looking for.

If you are building your business online, don’t just dabble with it. I guarantee you’re not getting the results you want because your not putting in the time necessary to educate yourself on how to market properly. There are millions of resources out there to bring you up to speed and help you leverage the power of the world wide web to totally explode your business online. Get in the trenches, pay your dues and you will be taking the internet by storm in no time.

Internet Wealth Pros

678-654-9859

PS. If your are sick and tired of not moving anywhere in your MLM/Network Marketing Business and want to learn a new skill set QUICKLY, join the Elite 3% marketers at Guerilla Marketing Camp

When figuring out your marketing strategies online, there are five rules of thumb to remember.

• Know what your marketing like its no body’s business
• Know where your going to market
• Know how your going to market
• Know who you are marketing to
• Know when to put on the full court press

Knowing your product like the back of your hand is crutial in the market place and especially online.  When people finally get to you, you dont want to have to do a lot of explaining, but you do need to be able to answer their questions quickly and efficiently.  If your selling vitimins, you better know what’s in them. If your selling financial education, you had better know what the program consists of. Once you have gotten the educating yourself piece down, you need to create a game plan as to where your going to market online.

There is a plethora of advertising space on the web and you need to figure out where your going to get the most bang for your buck and your time.  If your a seasoned vet with a high end product, you may want to master Google PPC.  Google has a broader reach than any advertising medium for minimal cost and its laser targeted at your audience.  Yes its way better than radio, newspaper and TV.  You control the ads and the audience.  You also want to pick a free method of advertising. Whether that be article writing, squidoo lenses or video marketing, thats up to you.  You then need to learn how your going to market.

How your marketing yourself is extremely important. You need to brand yourself online so that you are seen as a recognized expert.  You can drive all the traffic you want to your lead capture page but when people Google you, what do they find?  You need to stand out above the crowd. That moves us around to knowing who exactly your marketing to.

You had better know your market.  Knowing what your customer is looking for takes the guess work out of the puzzle and is one less variable to conquer.  Marketing is solving peoples problems, so he who solves the most problems wins.

Once you have your target market down and your getting the desired results from your marketing strategies online, and you know where your leads are coming from, you want to put on the full court press on your efforts.  You want to put more effort into what is bringing in the results to create more like results.

In Conclusion when creating your marketing strategies for your online marketing, you want to have a plan.  Plan your work and work your plan.  If you fail to plan, your plan will fail.

Josh Boxer

http://InternetWealthPros.com