Before I go into what I have learned over the past few years in trying to learn PPC or Pay Per Click Marketing, I would like to preface that my results are not typical, though not rare either.

I have spent countless painstaking hours trying to learn this shit and have invested thousands of dollars to figure out what works for ME. I do by no means consider myself a self proclaimed GURU or anything either.  With that said……

My aim here is to lay a basic foundation that that you don’t go through the same things I went through and burn up unnecessary cash in your quest to master PPC and grow your business.

Search Marketing

For today’s purpose we are only going to cover search marketing.  Content marketing is a whole other animal and I am not even close to being qualified to speak even an ounce of wisdom on it, so we’ll leave it alone.

Search marketing is an extremely powerful way to market as it puts you right in front of someone searching for something specific on a search engine like Yahoo, Google, Bing or the hundred other sites out there that sell ad space.

It’s actually quite simple.

1. You bid on a keyword that you think or (know) people are going to search for.

2. Your ad shows up in the sponsored sites section of the search engine.

3. People click on your ad and are routed to your website or webpage.

4. You provide enough value to someone and they take the specific action you want them to take on your page.

5. Hopefully YOU GET PAID!!!

Sounds easy right?

That’s what I thought when I first got started on Google almost three years ago.

I burnt through three hundred bucks in about twenty minutes and had not a lead to show for it.

Why?

Well I never really figured it out on Google. But today, I know very well why.

RELEVANCY!

Yep, that one word changed my whole business, bank account, credibility and most importantly my belief that I could accomplish anything and I mean anything that I put my mind to.

Google used to be the place where the home business industry advertised.  Google, however, decided it was going to clean some house due to some unethical marketers clogging up their engine with hype and garbage.  They basically wiped our industry off the face of Google, with the exception of a few people who are still trying to work the Google system.

I decided that I was going to use the other “Big 2″, Yahoo and MSN , which are now justMSN or BING.

The Nitty Gritty

First you need to have the ability to make slight changes to your landing page on the fly, such as the Sub-headline and the headline. If you don’t know how to do this, you’d better learn how.  The marketing system I use has a system built in which makes it super easy and quick too.

Second, your going to need to learn how to do keyword research.  Basically your going to have to learn how to find keywords that are searched, but not over competitive.  I like to stick with long tailed keywords, meaning they have 3 or more words to them.  Less competitive and I can get cheaper clicks and conversions.

Third, your going to have to get used to using the Bing network.  By the way, when you advertise on Bing or Microsoft Adcenter, your ads will also show on Yahoo as it was aquired by MSN. This is where you are going to create your campaigns, adgroups and write your ads.

That is a whole other course in itself that I will do at some point.

So now what?

Now you have to take the keywords, create campaigns and adgroups and start writing ads that are congruent to your landing page.

This is where I used to blow it and where most marketers were blowing it.  We all were using all different kinds of keywords and sending the traffic to one landing page.

What happened was a low clickthrough rate, low conversions and less sales.

Today when I use a keyword, that keyword is in the ad, the copy I use in the ad is the same copy I use in my headline and has my keyword in it or in the Subhead.  This is called relevancy and congruency and it’s not only what the search engines like, it’s what their customers (end users and your prospects) also like.

If your unfamiliar with the revelation I just blessed you with, it’s ok.  It took me a year and a half to really get it.

Now I can tell you that I get clicks for as little as $.10 and conversions as little as $.15.  Yep $.15 leads and not just a few, dozens a week.  Guess what else?  My traffic converts to buyers like crazy.  I don’t generate a whole slew of traffic like some people, but the traffic I do generate have a connection with me, know me and a lot of the time come to trust me.

Well, there you have it. If you have any specific questions, feel free to leave a comment.

PS. The very first course I bought to learn PPC was PPC Domination by Jim Yaghi . For the price, you can’t beat it and if your serious about PPC, you are going to want to get this course.

Lead Generation Systems

Lead Generation Systems are a dime a dozen on the Internet.

If your like me, when I first got started in network marketing, I was fired up.  I was sure that within 6 months I would be a millionaire or close to it.  What made me think that? Well, I was smart, hardworking, could follow systems, etc..

The Reality set in after the first couple of weeks.  I had exhausted the list of friends, family and everyone I had known through out my whole life. I had sponsored a few people in business, but was out of leads.  I realized I was going to have to get really good at talking to people about my business or so I thought.

You see,  I was being trained and mentored by a guy that was extremely successful, but had built his huge organization back in the 1980′s and early 1990′s and had no clue about generating leads over the Internet.  All he knew was old school prospecting.

I was out of leads, was tired of talking to strangers, walking the malls, supermarkets, Home Depots and my local bookstore looking for my next business partner.  Can you relate?  I knew there was a better way to attract people to me.  I knew there was a more 21st century method to building my business and I was determined to find out what the top producers where doing to build their business in todays day and time.

Fast forward a few years, the game changed.  What I had noticed is that there was a paradigm shift.  The Internet was were network marketers were turning to build their empires.  They were using sophisticated yet user friendly lead generation systems to build their business.  This was when I was introduced to the funded proposal system.

How did I find it?  Well it all started with me starting to search on the web for network marketing training online.  Through the search I encountered a guy by the name of Mike Dillard and his E-book,Course and affiliate system called Magnetic Sponsoring. This was a few years back. I forked up the $40 and my life was dramatically changed. Mike forever changed the way network marketers generated leads as well as changed the whole industry.

The days of pitching friends and family, making lists, hotel meetings, etc. where now over for me.  I learned the truth about why people would join someone in business.  It was not that they were making tons of cash, it wasn’t because they drove a red Ferrari or Porsche Carrera Twin Turbo.  It was because of relationships.  People do business with people they know, like and trust. Period..

Mike Dillard’s system taught me valuable lessons in which I put to work immediately.  Today, Mike Dillard is one of my mentors and we are in business together.  If fact, he is in my line of sponsorship in my primary company.  His attraction marketing system inspired a whole new way of thinking in the network marketing community called “Attraction Marketing”. Other’s followed his system and produced substantial results. This caused an Internet Revolution and other leaders such as Brian Fanale, Todd Schlomer and Norbert Orlawitz came forward with Network Marketings first, self branding, fully customizable attraction marketing lead generation system.

The System I speak of is MLM Lead System Pro. This system takes the person who knows nothing about network marketing and MLM lead generation from the ground up, teaching philosophy, hardcore tactics, tips and tricks and turns them into master online marketers.  I dont know about you, but I wanted to master the art of generating leads and doing it online.

Since then, I have produced thousands of highly targeted leads which have turned into business partners.  The leads that didn’t join my team are all in my network on my mailing list and I do what we call monetize.  The 90% of the people that opted in to take a look at my business and didnt join, all buy things from me. They purchase courses, domains, books, web hosting, etc.  I then take the earnings from these smaller affiliate products and pump it back into my marketing to produce inferno’s of leads and new business.

In Conclusion, The secrets to finding the best MLM lead generation system is right at your finger tips.  We have paved the road for you. Made a short cut for you.  Yes there are a few hundred systems out there but only one that has worked for me.

To Your Massive Success,

Josh Boxer

Lead Generation is a skill to be learned. The days of buying lead lists and cold calling are a thing of the past and the Internet has opened up a new way to generate free leads.

There are many ways to use the web and Web 2.0 to generate an endless flow of Free leads and I am going to go over several of those techniques with you.

Article Marketing is a popular way to generate leads. Get in the habit of writing an article a day. Pick a subject in which you feel people have an interest in and that you can answer questions with. Writing articles is really about solving people’s problems. He who can solve the most of people’s problems wins.

You Tube video marketing is a great way to market yourself and answer peoples questions or tell your story.

Video Marketing has become very popular and can generate massive leads for your business.

Squidoo is a web 2.0 site that is favored highly by the search engines. Create a Lens or two to tell your story or find a topic in which you feel people can benefit from.

Craigs List is a great place to market your business. It’s totally free, however I must warn you not to place too many ads under the same account. Use separate email addresses for different accounts on Craigs List.

Google Adwords is the crème de la crème of marketing. You must have a high end product to play with Adwords. It is the most powerful advertising forum in the world and can pay for itself with the right business being used in your marketing efforts.

Lead Generation is the lifeblood of any successful business. Using the forums listed above, you can generate endless free leads for your business.

See You at the Top,

Josh Boxer

P.S. To Learn more about the System that myself and the top internet marketers in the world use to generate massive traffic go to http://www.CCProOnAutoPilot.com