Success In Internet Marketing.

When I first got started with Internet Marketing back in August of 2008, I was clueless as to how to approach what I call “The Internet Marketing Monster.”  There were so many moving parts and things to learn and apply, it made my head spin.

While I am glad I went through a trial and error phase, I wish I knew then what I know now about how to properly get started with the biggest bang for my time and money.

Branding and positioning yourself is critically important if you want to have any long term success online.  Always remember, you are building your “You Inc.” brand.  A big mistake people make when they get online is thinking that they are more credible by attaching their name to a specific business opportunity.  Bad move.

People don’t care about your business opportunity. They are more interested as to whether you are the leader that they are looking for help from.

Here are what I feel are the five most important steps to follow when you first get started with any online venture.  Are there other things to do? Absolutely, but this is where I would start.  The goal here is to ensure that when people Google your name; they find your stuff, not someone else’s stuff on you.

Press Releases

Press releases are a great way to let the world know about an event that just happened.  In a press release you can write about how you are just launching your first internet venture, how you just joined a new company, attended an event, etc.  By properly using the right keywords, press releases show up very high in search engine rankings. Google loves them and so will you.  I know some folks that have literally made tens of thousands of dollars off of a single press release.  Its real estate baby and it never goes away.

Blogging

Blogging is one of my favorite tools in my arsenal.  While I don’t use it too much for lead generation, it is my hub.  Home base if you will.  It’s a place in which people can come to and find out who you really are.  I share my life experiences, lessons, etc. on my blog.

The importance of having a professional Word Press Blog is critical.  You want to have a professional header done as well as have your blog hosted by a provider like hostgator or Go daddy.  You want your blog to make you look like a rock star.

Article Writing

Writing articles is a great way to brand yourself online. Article directories like Ezine Articles and Article Base are two of my favorites.  The Search engines love content from these two sources and they rank VERY heavily in search rankings, provided you have done your keyword research and know how to load your keywords into the title and body of your articles.

There are endless topics in which you can write about.  I like to write articles educating people on specific marketing topics which talk about a problem and then provide a solution.

Social Networks

Today social media is huge.  Facebook is pushing past 500,000,000 users. Twitter has about the same.  There are literally hundreds of social networks out there in which you definitely want t presence on.  The big three are Facebook, Twitter and LinkedIn.  Sure there are others like MySpace; however I feel that our market is all on those big three I just provided.

Sure you can use those networks to connect with old friends and colleagues. You can also use the social platforms to share value with the masses and solve people’s problems with solutions you can bring to light.  You can also use them as a platform to develop relationships with other leaders in the industry and create joint ventures.

One of the biggest mistakes I see people make is using the social networks to “Pitch” their business opportunity.  Big mistake.  If you really want to annoy people, go for it, however, true leaders in this industry lead with VALUE above everything else.  When you lead with VALUE, you will attract to you the people who are interested in you and will want to learn more about what you do.

Pay Per Click

Without a doubt, PPC is the godfather of lead generation.  All of the other things mentioned above are used mostly to brand and position yourself so that when you get into PPC and people start searching for who you are in the search engines, you will own enough of your names real estate that you will be seen as credible in their eyes.

While Articles, Blogging, Press Releases and Social Media can create some traffic, it will be trickling in compared to a well thought out and executed PPC campaign.

I mean think about it.  What other medium can you literally put an ad out on the internet and expose it to a potential 1.5 billion customers.  The answer, NONE. Not television, not newspaper, magazine’s, NOTHIN!

It’s powerful.  I suggest you learn all you can about PPC marketing. Perry Marshal is the leading authority on Ad words and you should pick up his “Definitive guide to Google Ad words” book.  Another master is Jim Yaghi.  You should definitely pick up his PPC course called PPC domination.  It will take you step by step through how to do keyword research, set up your campaigns, ad groups and bidding.

Take a look at anyone making 6+ figures a month online and they use PPC to drive their traffic.

In closing, use the above mentioned platforms to get yourself started on the right foot in your Internet Marketing career.  Follow the steps above and watch what happens.  You will create more relationships, close more sales and eventually become a total rock star in your own right.

Make It A Great Day,

PS. To Learn More About My Personal Secrets To Personal Branding and Positioning and to Partner with me, visit Internet Wealth Pros.

It was the year 2008 and I had been in a traditional MLM company for 4-1/2 years, building it the old school way. Back in 2006 I had purchased Mike Dillards Magnetic Sponsoring and at the time it was way over my head.

I had no idea how to put the systems he was talking about into place, nor did I know anything about Internet Marketing, however, the information planted in MS was revelation knowledge to me.  I was so darn excited and relieved that I was not the only one that went through the issues that most network marketers deal with.

Timing is everything

I really believe that god hands you things as he sees that you are fit to handle them.  It’s all about his timing not mine.  Toward the end of 2008 I was frustrated.  I had built several small organizations in my MLM company at that time and each time I thought I had traction and was growing, my group fell apart like an old Hyundai.  4-1/2 years and nothing to show for it other than the awesome education I had received through dozens of weekend seminars, one on one coaching and weekly hotel meeting trainings.

I knew that there was a better way of building a network marketing business and I also knew that the Internet was the place to do it, however I could not put the pieces together that were necessary to make a move forward online.

Then, a series of circumstances came forth.  I re-read Magnetic Sponsoring, found some very successful Internet Marketers and connected with them and started the process of branding and positioning myself online.

My Blog

The first step in having an online presence is having a blog or a “hub”.  Somewhere where I can write about my thoughts, offer some training of all the things I learned or am learning and a place in which people can come to see what I am all about.

I started out with a Blogger Blog and actually had several.  I got comfortable with blogging and wanted to take it to the next level so I hired someone to build me a professional Wordpress blog with all of the bells and whistles.

Since it’s creation it has changed and morphed into what it is today.  I am going to change the theme and look again in just a few weeks.  Why?  Because I am changing.

My blog is an extension of me.  It’s a place in which I can be real with people, offer advise, exchange information and learn more about my audience.  It is the first step in really positioning yourself for success online so don’t skimp out on it. I have spent thousands of dollars on my blog, building backlinks, graphics, etc..  Do you have to do the same?  All depends on how much knowledge you have about building blogs.

Continuing Education

After leaving my traditional MLM company and hooking up with an online business model in the top tier direct sales industry, I realized I had a lot to learn, so I dug in and spent a lot of time learning the basics.  Video Marketing, Article Writing, Learning how to write a press release, Pay-Per-Click Advertising, Banner Advertising, etc.  I probably learned about 20 ways to market online through the program and community that I belong to.  What I realized is that the learning never stops.  It’s ongoing and constantly changing because the Internet is constantly changing.

Making Things Happen

With all the hype on the Internet and false income claims people make, people have this notion that it’s easy to make money online.  It is, once you learn how to market, but a struggle all the way up to that point.  Nothing worth having is going to come easy.  There is no easy money on the Internet.  If your going to make it online, your going to invest money to make money, period.  Like everywhere else, there is no free ride.

Massive action and persistent and consistent effort is the only thing that is going to propel you to any substantial income online.  You have to be an action oriented and laser focused person to become a top internet marketer.  You have to be willing to invest in courses, systems and anything necessary to bridge the gap that exists between you and your goals.  Are you going to blow some money in the wrong places?  Yep. It is all part of the learning process.  Don’t beat yourself up over it, just keep it going until you get what you want out of it or until you meet your goals face to face.

In Conclusion

Just in the past year alone I have learned a ton and got the equivalent of an associates degree in Internet Marketing.  I am currently working on my bachelors (sort of speak) and then onto my masters.  Just like everything else, it has required many hours of study and financial resources to keep everything going.

Winners do whatever it takes to make their dreams and goals a reality.  Losers make excuses as to why things have not gone their way and play the blame game.

I am committed to helping others learn how to market online and make a full time life doing it. Are you coming? Or are you going to stand by and watch the passing parade of humanity go by and say “what happened”?

PS. To Start The Process Of Learning How To Market Online and Earn While You Learn, Visit Internet Wealth Pros and get your hands on the exact same information, system and business that has transformed every part of my life.