How To Sell Anything To Anyone.

Thursday, November 5th, 2009

I see it all of the time in the market. People trying to sell their product or service in the market using features rather than benefits.

Every product out there is “the best”, according to the folks that sell it. So what is going to separate you from every other guy or gal out there moving a similar product or service?

Can give you a hint? It is not the features of the product. When I think of features, I think of going to buy a car. Today it’s all about technology, benefits and “You”.  People want the latest and greatest in gadgets and want to do business with people they like, know and trust.

So Your at the car lot and the car salesman is showing you the latest Navigation system, Microsoft Sync and no steering parking.  These are all features of the car. It’s really not those features that sell you on the car. It’s what those features do to make your life easier (benefits) that make you want to buy. Your going to buy a car from a salesman that you feel comfortable with, not some cheese ball trying to suck the dollars out of your bank account.

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