“You Inc”- Building Your Brand

Saturday, April 11th, 2009

You Inc. – Building Your Brand, Building Your Future.

I am just going to let it all out here and share with you what I have discovered over the years about You Inc.

After spending about 10 years in the corporate world, I realized that I was not the asset I thought I was to the company that I worked for.  I was infact a liability.

Once I understood that expenses were liabilities, and that because someone else was signing my paycheck that my livelyhood was dependant upon some pretty unstable ground.

When companys look to lower their expenses and increase their cashflow, they cut expenses and being that payroll usually accounts for the majority of a companies expense (liability), thats were they cut.

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Tags: Branding yourself, How to Brand Yourself online, self branding, you Inc
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