I am constantly amazed at the amount of people coming into the home based business industry at this point in time.  I am also amazed at how little people know about this industry before jumping into it.

I think people are allured initially by the potential to make a lot of money.  Well, why is it then that only about 3% of the people in this industry worldwide, are making a full time living from it?  Well…….

There are lots of reasons and perhaps I can shed some light on them.

Home Based Business Rule of Engagement #1 – Know Exactly What You Want

This is a question you need to get to the bottom of with your prospects or if you are the one thinking about getting into the home based business industry, you need to be very clear about it.  Sure you want to make more money, but what you have to ask yourself is what are you going to do with it?

Know what the end result goal is.  Without it, I guarantee you will quit when the going gets tough and believe me it will.  Is it a new home, new car, second home, money for your childrens college education?  Get crystal clear about what you want.

Home Based Business Rule of Engagement #2 – Know Why You Want It

You cant just come into this business not knowing why you are building it in the first place.  My mentor and coach Aaron Rashkin says, “If your why doesn’t make you cry, if it doesn’t get you up earlier in the morning, make you stay up later than ever before and doesn’t wake you up in the middle of the night thinking about it, its not big enough”.

Think about that for a bit.  What is the lifestyle and money going to do for you that you will be willing to go through hell and high water to make it.  Few people succeed in the home based business because they have no mental game plan for themselves.

Home Based Business Rule of Engagement #3 – Know When You Want It

You have to be able to reverse engineer your goals.  What I mean by this is once you figure out what you want and why you want it, the next step is to put a time line on your goal.  Set a realistic goal for yourself that is quantifiable.  Keep your goals in front of you at all times.  Visualize them.

See yourself achieving them and pay close attention to the emotion that you feel while visualizing those goals.  This is what sets the law of attraction in play.  The stronger that emotion becomes, the sooner your goal will become a reality.

Home Based Business Rule of Engagement #4- Know What Your Willing to Give Up

You cannot and I emphasize CANNOT create a different lifestyle or income with the same way of thinking and doing things that you have always embraced.  It is going to take a different you.  It’s going to take change and you giving up some things on the front end to get EXACTLY what you want on the back end.

The people who succeed at the highest levels in the home based business industry are doers, movers and shakers and out of the box thinkers.  They are not couch potatoes, softball players and are not a part of the local bowling league.

To learn the skills necessary to succeed in business and to be able to have the time for personal development, marketing and family time, your going to have to give up some old habits that have kept you where you are in life.

It’s the very things that you give up that you will get back when you get the job done and build a successful home based business.

Home Based Business Rule of Engagement #5- Make Sure You Have A Proven System

One of the biggest mistakes people make when getting involved in a home based business is thinking that their way of doing things will bring the best results.  If that were the case, we would all be millionaires.

No matter what business your in, you need to have a system that has stood the test of time and has created the results you are after.  This is a business of duplication and everything that you do to create results has to be learn-able, teachable and duplicatable for maximum results.

Smart entrepreneurs don’t recreate the wheel, they leverage the wheel that has been built for them and adjust it accordingly.  Systems are what produce the best results, not pure talent.

Home Based Business Rule of Engagement #6 – Personal Development

There was a study recently done that stated “81% of people in the world have not picked up a book since they left school.”  Think about that for a second.  Where are people getting their information from if they are not reading?  The news? Television? Neighbors or Family?

Personal development and continuing education is essential to any business persons success.  You need to be reading a minimum of 30 minutes each day.  Don’t just read anything. You want to be reading personal development books, books on mindset and strategy.  Books that will take you farther than you wanted to go.  Read books that are going to stretch your way of thinking.

If you have never made more than $5K a month and want to make $100K a month, you cant do it thinking the way you think right now.  Something has got to budge.  Leaders are readers and those who put the most good stuff in, have the most good stuff coming out.

While I could go on with several more rules of engagement, I think you get the picture here.  The home based business industry is not for everyone.  It’s for those people that are serious about making big changes, thinking big and doing big things with their life.

Lets face it. Not all home based businesses are the same.  I have the liberty of seeing some pretty crazy stuff come into my inbox and what I have come to realize is there is a lot of crap out there.

This Is What I Know

Here is what I know. 95% of people in the home based business spend more than they make every month in business and yet they all have the audacity to say that they have “THE MOST AWESOME” business opportunity on the planet. Blah, Blah Blah.  It’s actually quite annoying and repels rather than attracts people.

Here’s What I Know As Well

Another thing that I know is the that most people in this industry are bottom feeders.  I don’t mean that in the way that you think.  What I mean is they are always talking to people that are below their level of competence.  Tied with the fact that 98% of network marketing companies don’t have the slightest clue on how to solely leverage the internet to build their business, it’s a recipe for disaster.

What Attracts C-Level Executives?

There is an untapped market out there of sharp, highly educated and intelligent top level executives out there that are looking for what we have in our industry, however, they are not looking for just any business.  The CFO of a financial services company is not looking for some MLM that sells $50 products.

The Problem

These executives already make a quarter of a million all the way up to millions of dollars a year.  How many $50 products have to move through an organization to make a half a million dollars?  Keep in mind, the commission on a $50 product is roughly $5.  You would have to have 100,000 $50 products moving through your organization to make a half million bucks.

Yes this is hypothetical and don’t quote me on the exactness of the numbers as I know your compensation plan is special and has a 10×50 overide with a triple forced matrix. Yada Yada. Lastly, it takes years to put together organizations that produce that kind of income. 5-10 years of gut wrenching work.  Can it be done, sure.. But it’s not what top level execs are looking to do.

The Solution

Now lets take a look at the top tier direct sales industry. There are only a few companies out there that have product lines that are very in demand in the market and pay in upwards of a $10K per sale.  Couple that with the ability to use attraction and direct response marketing all over the world, you have a way to create a whole lot of money.

With just your own production, you sold just 50 of those products within a year, you would have a half a million bucks.  Along the way, if you know how to monetize your customers, you can throw another hundred grand on top of that in affiliate commissions.

Now, Mr. CFO, CEO, CIO, CMO, MD, PHD, ESQ.. Does that entice you more than a $50 product.

Don’t Be Tied To A Title

There was a study that was done on lawyers and doctors and when asked if they enjoyed their profession, most did not.  It has to be the same within a large corporation.  I am sure they love the income that comes with the positions, but their family’s suffer because of the long hours away from the nest.

A lot of executives have attached themselves to a title.  “What do you do?” I am a doctor, or CEO of a company… They are afraid of losing that identity so they stay where they are, living a life they dont really want to be living.

Top level executives are looking to the internet to find far more happiness, more time with their family and more money than they made in their initial professions.

Talk To High Achievers

Top level executives are looking for what we have in the top tier home business industry.  Stop chasing people who have no business ever being in business and start talking to business people about business.  learn how to attract them to you rather than you chasing them.  Put the right offer out there and you will find your next business partner for life.

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Growing up on the Island of Maui right on the ocean, I surfed just about every day.  Sometimes I would paddle out before school and catch a few early morning waves and as soon as I got off the bus I raced to grab my board to hit the water.

During my early teen years, it was very competative paddling out with surfers that had more experience.  There were rules to be followed in the Hawaiian waters if you didn’t want to get your lights punched out by a big hawaiian surfer.  It was all about positioning and timing.

If you dropped in on a wave, you had the right of way, so if someone dropped in behind you, they couldnt pass you on the wave until you pulled out.  I learned this the hard way an an early age and paid dearly for it. Yep, a board in my face unexpectadly.  I wiped out after dropping in on a “Moke” which is a big hawaiian, he wiped out and upon coming up, gasping for air, there was his board coming right down on my head.  Then came the “Moke”, pissed off and ready to kill me.  As I got older, I learned the way of the waters. Fast forward

Anyways, the web is not much different in a lot of aspects.  There is always going to be competition on the Internet as well as new people coming and going.  All of them trying to get the attention of all of the folks surfing the web.

When I first got started marketing online, I was so clueless.  Organic Search, PPC, SEO?  What the hell? There was a huge learning curve for me.  I knew how to type a word document, create an excel spread sheet, send an email and fill out a webform and that was the extent of it.  Pretty sad huh? Almost as sad as dropping into a 20 foot wave in 2 feet of water and losing your footing.

While some folks are playing with Paid search (PPC), others are crafting their art in the organic search arena.  That is where I play.  The competition is fierce and it is a battle to stay ahead of your most fierce competitors.

The ultimate goal is the get the attention of the end users on the search engines.  When someone does a search query for something on Google, I want to own the #1 spot on the page with my content.  I also want to have four or five other spots on that page.  It becomes quite complex fighting for these positions and you know what? I love it.

I do this using a few strategies and that is a whole different blog post.  I use Videos, Articles, Squidoo Lenses, Press Releases and a few other ninja tactics to get first page ranking.

Once you learn how to get first page rank, you can then build back links to that media to ensure that it remains highly ranked on the page.  There are other strategy’s to do this but once again, that’s like an e-book worth of information.

Until Next Time,

Your the One, This is the Place, Now Is The Time…..

Your the one hand picked by your creator and designed to do something great with your life.  You were not put here to meandor in mediocrity.  Stop putting aside what you know in your heart of hearts you should be doing with your life.  Procrastination is a killer of dreams and a raper of time.

Take responsibility for the calling on your life.  You can miss the calling on your life if you dont act on it, put action towards it.  Most, are not in tune with it which is why 95% of our population will be dead or broke by the age of 65.

This Is the Place where you are supposed to be. Right here, right now.  Dont think that leaving behind where you currently are is going to create some sort of new beginning.  That would be running from your fears.

When Moses was told by God to go into the desert and after 3 days with no food or water he questioned whether he was The One and whether he was in the right place ever after the god spoke through the burning bush.  He doubted god, was hungry and thirsty and everyone with him abandoned him.

Alone, he summoned to god and god sent him a choir and told him to start tapping the ground with his staff.  Perplexed, he began. The choir only sang one verse, “Up Come the Spring Well!”.

After a while of him feeling silly, tapping his staff to the ground and the choir singing, his staff got stuck IN MUD.  Remember, now, he was in the desert. All the sudden water started gushing and was abundant.

He was the one and he was in the right place and so are you. You can succeed right where you are.  You are where you are and the place is perfect to manifest everything you could ever want in life.  Go For it.

Now Is The Time to make it happen.  Dont put things off until tomorrow, do them now.  You know what most people do?

They say, “ahh, I’ll take care of that later.” or “Now is not the right timing.” Remember this saying: Today is the day you promised yourself yesterday to do things the day before. Gods timing is always perfect.

Dont get stuck in your time as you may miss out on the blessings in your life. Timing is everything, right? I know you have heard that before.  It goes applied to your life as well as investments, deals, etc..

Your The One, This Is The Place, Now is the Time

-Josh Boxer

The Maui Marketer

866-264-7080

Http://www.TheMauiMarketer.com

Finding a business opportunity from home that is legitimate
has become a feat in itself. 90% of the content on the
internet today is Spam.

There are several steps to go through when trying to find
a business opportunity from home.

Check out the leadership of the company. Take a look
at their facebook, myspace and youtube pages.
Get a feel for who they are, who they know and what
they know.

There are websites like this one that can help you with your search. I recommend looking
at the companies marketing system first. I don’t
care how good a comp plan a company has, unless you
have a kick ass marketing system, your dead in the
water.

You could have tons of gold, but unless you have access to
a market of people buying gold, all you have is gold. To turn the
gold into cash, you need to have a marketing channel.

On the internet, those with a business opportunity from home
have access to billions of people. Even with that access, you
have to know what people are looking for and how to reach them.

That is where marketing comes in. Thats were your marketing system
comes in. To learn the skills necessary to tap into a niche market
in which people are ready to buy what you have to offer, you have to
have your ducks in a row. This part, if starting from scratch takes time
and money to figure out.

Thats why I have always just plugged into a marketing system
that has already been set up. Carbon Copy Pro is one of those systems.

Founded by Jay Kubasseck and Aaron Parkinson, these guys spent tons
of their own money doing the market research and testing, then put
a fully self branding marketing system together.

It is systems like these that allow owners of home business opportunities
to prosper.

In Conclusion, when looking for a business opportunity from home, always
look at the leadership and always make sure they have a solid marketing
system behind the business.

-Josh Boxer