If you have never heard of a guy by the name of Frank Kern, it would surprise me. He is the top paid Internet Marketer on the planet, creator of Mass Control, The Four Day Cash Machine and one of the most brilliant guys I know. I woke up this morning, checked my email box and poof, an email from Frank with one of the most stellar videos I think I have ever seen put together.

When Frank talks about marketing, I shut up, stop whatever I am doing and listen. I mean come on, the guy has made as much as $27 million in a year online and just last year he pulled in about $9 million in revenue on 1 product. Yep, just one!

Do you think you and I could learn something from the guy? Well, in my own words, I am going to give you his “Five Pillars of Kindness” lesson.

Pillar #1 – Know your list or audiences desired outcome

Most network marketers have generated a list of subscribers but have no idea what to really do with it other than blast that list with every affiliate or primary business offer under the sun. A true marketer will know it’s niche market and what they want. You have to know what people are after and give them the resources to get it. That is the first pillar.

Pillar #2 – Overcome Their Skepticism With Shock and Awe Kindness

Ok, you are probably saying, “Josh, what the hell are you talking about”? Well, here it goes. When someone joins your list and opts in, they do so because they want to get one step closer to their desired outcome. It’s your job to put your best foot forward and give them your best stuff for free. Don’t hold back. It’s all about developing trust with people and if you can deliver the goods, you’re going to have that trust. Give them your “secret weapon” that you have used to produce the biggest results for yourself.

Pillar #3 – Demonstrate That They Can Achieve Their Desired Outcome

You want your list to know that they can do it. Doubt ruins ambition and when people are doubtful, they won’t take another step further with you. You want to show them that other people are having the success that they desire. Show them testimonials and proof of what has happened for people in your program that have followed the system and have succeeded. Social proof is everything and the proof is in the pudding, per say.

Pillar #4 – Give People The Tools UPFRONT that they need to get started

Offer people 5 FREE bonuses that will get them started in getting closer to their desired outcome. Depending on what your selling or trying to sell, this will be different in every instance. Give them something that they can walk away with and become successful even if they don’t partner with you or buy anything from you. Once again, this goes a long way in earning peoples trust and giving them pure value. You want to be a value adder to peoples lives.

Pillar #5 – Motivate People To Go Further

You want to make an offer to your list with their best interest in mind, not yours. If you follow the above steps and have created trust with your list, they will be motivated to go further because they see that you are someone of value and you have positioned yourself as an authority. When they see you have their best interest in mind, you will be able to do business with people for years to come, over and over again.

In Closing

Just to recap the 5 pillars, you want to know peoples desired outcomes, help them overcome skepticism with coolness that blows them away, demonstrate that they can have success by using testimonials, give people the tools they need to get started and finally motivate people to take the next steps by keeping their interests in mind.
This is the Iron-Clad process that Frank has used to create his empire and has now unselfishly shared it with me so that I in turn could in turn share it with you.

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