SEO and Content Syndication: Debunking The Duplicate Content Myth

Sunday, August 23rd, 2009

Recently a consulting client of mine asked me if I agreed with a colleague of his about Google disliking duplicate content and to reduce or refrain the amount of content he syndicates (distributes) on the Web.

I think there’s a huge misunderstanding out there about how to distribute your content without hurting your website in the eyes of search engines.

If you publish content, you should have the first, original content on your website. No doubt. However, you can “repurpose” it and strategically distribute it on the Web, and this will not hurt your search engine/Google SEO efforts.

This is something I refer to in my SONAR Content Distribution Model TM and has helped my clients’ quantifiably increase traffic rank, traffic visits, leads and sales.

SONAR is a cost effective, yet powerful, method of repurposing and synchronizing content (albeit text, audio, video) distribution into various, targeted channels. And it allows companies, publishers, entrepreneurs … basically anyone with content on their website … the ability to ultimately turn traffic into sales.

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Tags: Aaron Rashkin, Content Syndication, Duplicate Content, Jay Kubasseck, synchronized content distribution technique
Posted in Internet Marketing Training | 3 Comments »