A Creative Copywriter and His Closely Guarded Secrets.

Monday, October 12th, 2009

What is Creative Copywriting Anyways?

Copywriting is quite simple and can be explained in 13 words. Quite simply, it’s the ability to write words that makes people want to give you money.

There are many different kinds of copywriting.  You could be writing copy on your blog, in ads and a whole slew of other places.  When people first get started writing, I feel that they go after the big traffic without realizing the competition that sits there.  They try to be someone they are not- to attract the people that they want to be. Think about that for one moment.

You want to attract people that you are comfortable with.  I can relate to that as when I first got started online and was trying to make a living doing it, I felt that I had to be someone I was not.  Ever hear the term “fake it until you make it?” That was me.  Did it work and did I attract the folks that I wanted? Nope.

I was uncomfortable with the audience I was trying to attract to me.  Therefore it came through in my writing.

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