The Google Adwords Slap. Nightmare or Daydream?

Wednesday, September 30th, 2009

Google has made some major changes over the past few months due to the FTC cracking down on boisterous income claims, Hype Advertising and flat out illegitimate advertisers taking advantage of the freedom that Google Offers the savvy Adwords user.

Loyal Google Customers have been up in arms about the so called “Google Slap”. Folks who had been spending in upwards of $100,000 per month simply were shut down.  Why? Well, it’s because of a number of things.  The first being relevancy.

Keywords must match the ad copy that the advertiser is using to lure eye balls.  The ad copy then in turn must match the landing page or website.  If what is promised in the ad doesn’t match up with what is on the page behind the clickable link, it’s not relevant and this is one reason for the “Smack Down”.

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