A Creative Copywriter and His Closely Guarded Secrets.

Monday, October 12th, 2009

What is Creative Copywriting Anyways?

Copywriting is quite simple and can be explained in 13 words. Quite simply, it’s the ability to write words that makes people want to give you money.

There are many different kinds of copywriting.  You could be writing copy on your blog, in ads and a whole slew of other places.  When people first get started writing, I feel that they go after the big traffic without realizing the competition that sits there.  They try to be someone they are not- to attract the people that they want to be. Think about that for one moment.

You want to attract people that you are comfortable with.  I can relate to that as when I first got started online and was trying to make a living doing it, I felt that I had to be someone I was not.  Ever hear the term “fake it until you make it?” That was me.  Did it work and did I attract the folks that I wanted? Nope.

I was uncomfortable with the audience I was trying to attract to me.  Therefore it came through in my writing.

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Tags: bob bly copywriter, copywriters board, copywriters hire, copywriting brochures, copywriting sells, freelance copywriters, freelance copywriting, seo copywriting
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The Google Adwords Slap. Nightmare or Daydream?

Wednesday, September 30th, 2009

Google has made some major changes over the past few months due to the FTC cracking down on boisterous income claims, Hype Advertising and flat out illegitimate advertisers taking advantage of the freedom that Google Offers the savvy Adwords user.

Loyal Google Customers have been up in arms about the so called “Google Slap”. Folks who had been spending in upwards of $100,000 per month simply were shut down.  Why? Well, it’s because of a number of things.  The first being relevancy.

Keywords must match the ad copy that the advertiser is using to lure eye balls.  The ad copy then in turn must match the landing page or website.  If what is promised in the ad doesn’t match up with what is on the page behind the clickable link, it’s not relevant and this is one reason for the “Smack Down”.

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Tags: adsense analytics, adwords coupon, adwords editor, adwords help, adwords promotional code, adwords traffic estimator, adwords tutorial, beating the adwords slap, Google Secrets, google slap, Google Training
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How To Write and Syndicate Your Articles

Thursday, September 24th, 2009

Article Syndication in 4 Steps

Writing is a Skill. Syndication is an Art.

Anyone can sit down and start writing, Anyone. But when it comes to getting your article out there into mainstream Internet land, it becomes an art form.  I am going to go over the critical elements.

There are three things you need when writing so that Google and the other search engines will give you first page ranking.

1. Relevancy -  How relevant is your content to the keywords your trying to rank for? Is your content going to connect with your audience?

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Tags: article marketing, article writer, article writing jobs, article writing service, article writing software, article writing tips, free article writing software, magazine article writing
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