You, Your Product and Your Opportunity.

Let’s face it.  Everyone is trying to sell someone something…All of the time.

Whether it’s you trying to convince someone of something, selling a product or service or simply trying to get your way, you’re selling.  Some are great at it and others… Well let’s just say they could use a few pointers.  How about 6 of them.

Building Trust

Building trust with your audience or potential customers is CRITICAL. It all starts with a conversation.  Conversations turn into relationships of trust.  Having trust leads to sales.  No trust=no sales. It’s that simple.  I see a whole generation of people online and offline trying to skip the trust step and go right for the sale.  I have a question for you.  How is it working so far?

6 Steps To Converting Strangers Into Friends

1. Create awareness about your product or service – This does not mean spamming everyone you know and their 2nd cousins.  When I say create awareness, I mean create content about you and your business.

Talk about what it has done for you.  Stay away from hype, compensation plans, and how your product is superior in the market.  Every product today has to be superior or it doesn’t stand a chance.

If you’re into video, use YouTube videos and discuss your experiences and/or frustrations.  Then explain how you found a solution to your problem.  Someone out there will relate to your story.  Don’t ever lie and be sincere.

2. Provide Value and solutions while showcasing your knowledge for free. – Everyone likes free stuff of value.  Psst.  Yeah you.. If your online and don’t have a blog of your own, hosted by you, no one will take you seriously.  You attract what you put out there.  Your blog is your training facility.

It’s where you should send your social 2.0 traffic.  On your blog, make sure you give something of extreme value away for free and always have useful applicable content throughout.  Encourage your visitor to opt in.  Create a video training course on a subject you are comfortable with.  Remember, you’re always one step ahead of the new guy that started yesterday who is hungry and looking.

3. Continue to give lots of value. Now it’s time to offer something that is going to cost your prospect money.  If you have positioned and branded yourself, you will have no hesitation.  The emails in your sales funnel will do this selling for you. Make sure your emails are informational.  Have a call to action in your emails.

4. Always over deliver on the first, low cost purchase.  WOW them.  Invite them to something special.  Hold weekly private team training, create a Team Skype Chat and most importantly, give your team a name. This will give some life to it.

5. Offer your customer a higher priced item.  One thing stands true. Once someone buys something from you, they are going to buy again.  Give people something you know is right for them.  Don’t be stuck with one product line or one solution.  Remember, you are a problem solver.  It’s ok to share your primary business opportunity with your customer at this point as you have established TRUST!  Once again, don’t go off the rocker with stats and features, no one cares.

This step requires more of a time commitment so make sure your working with the right folks otherwise they will burn your time.  Choose your mastermind team wisely as this is your board of directors.  This is the time to posture up with people.  Remember all of the work you did in steps 1-4?  You proved to people what you have to offer them.

6. RRD (Rinse and Repeat Daily) – Success is the consistent and persistent succession towards to worthwhile endeavor.  Make up your mind that you’re not going to quit no matter what. Commitment is putting all your resources forth ahead of time.   Don’t say, “I’ll give it 30 days or 60 days or 90 days” Keep at it.  Do you give your job 30, 60 or 90 and say if it doesn’t work out you will just quit?  LOL. Funny thing is some people actually do.  But not you. You’re a winner….Repeat those steps over and over until you have what it is you’re after…

Your Duty

Creating awareness – This means marketing.  You must market yourself understanding that the beginning of the sales process starts with you.

Give Value – You are the expert. If you aren’t become one in a specific area.  Marketing is only part of the equation.  Offer value and showcase talent by leveraging your blog.  Don’t expect your prospect to move to the next step of your sales process,which is joining your list, if this step is not done.

Your system, if you have a good one will take care of the rest……………………………………………..

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2 Responses to “You, Your Product and Your Opportunity.”

1. Tweets that mention You, Your Product and Your Oppotunity. | Internet Marketing Consultant | The Maui Marketer -- Topsy.com says:

   January 15, 2010 at 8:55 am

   [...] This post was mentioned on Twitter by Maui Updates, Curtis Lilly, Nabin Shrestha, Dave Robus, Kevin Small and others. Kevin Small said: You, Your Product and Your Oppotunity. | Internet Marketing … http://bit.ly/84Tzrn [...]
2. uberVU - social comments says:

   January 17, 2010 at 9:00 am

   Social comments and analytics for this post…

   This post was mentioned on Twitter by MauiUpdates: [NEWS] You, Your Product and Your Oppotunity. | Internet Marketing … http://bit.ly/6apzBX...

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