Traffic Generation – The Myth Exposed.

The #1 problem that network marketers face is lack of quality leads. The big myth is, “If I can just generate more traffic to my website it will solve my business problems”.

This couldn’t be farther from the truth.  The fact is, traffic is easy to generate. With all of the marketing methods we have today on the web, there are tons of venue’s to advertise with, traffic is easy to come by.

The question that network marketers should be asking but don’t is….Drum Roll Please… What do I do with that traffic once it gets to me?

There are several factors that marketers forget about, especially when getting started and this  is critical.  Before you even turn on a source of traffic, you need to make sure that your positioned and have branded yourself online.

We live in an information age and people’s lives, due to the internet, are an open book.  Personally I can find out anything about anyone online. So, here it my point.  Before people will do business with you, they are going to check you out.  What comes up when someone Google’s your name? For most people, not them.

If your doing any kind of online business, you should own the first 5 pages of Google for your name. Not hard to do, but it does take some effort. You see if you don’t own your name on the search engines, it’s very easy for someone else to.

Ok, now back to the topic.  So before you start marketing and before you turn on any pay per click traffic, you want to position yourself online so when people search on you, they find YOU!

The next step happens when you generate a lead.  You can generate all the leads you want but if you don’t connect with those people, they are just leads and not potential business partners or customers.

This is where most people drop the ball. They have not educated themselves on how to connect with people on the phone and close them.

You see, it’s not about you. Most marketers are struggling so they are in essence desperate to make a sale or commission so it’s all about them.

The savvy marketer is always good at asking a lot of questions and finding out what his prospect is looking for.  In this industry like any other, we are solution providers.

To wrap it all up here, lay your foundation first. Get comfortable with talking to people on the phone and interviewing them. Uncover what the underlying desire is and then offer them the solution. If you find you are not a right fit, let them go.

It’s not about you getting one, it’s about helping someone change their life.