Offline Vs. Online Network Marketing

Network Marketing Lead GenerationNetwork Marketing is not what it was ten years ago.  Quite frankly it’s not what is was five years ago.  I am going to go over the pros and cons of building your business online vs. offline and you can make your own determination of what makes more sense to you.

After doing both, I know the answer.  You will have to make the determination for yourself, but I think once your done, you will see things in a whole new light.

Getting Leads

Offline – You are going to build your list manually through making lists of friends and family, talking to strangers in malls, stores, Barnes and Noble, gas stations, etc. This works awesome if your a type “A” personality. Most people don’t. This takes a lot of time.

Online – Traffic is automatic, once it’s built.  Your going to build your list online through a lead capture page or “squeeze page”.

Connecting With Leads

Offline – You have to physically call every one of your leads.

Online – Your going to use an email auto-responder in which your going to add value to them.  You are also going to call your leads, but by the time you call them, they know who you are and are interested in your offer.  After all, they opted in for more information.  Your not having to bring them up to speed like you would in an offline scenario.  Your system does the sifting and sorting for you so all your left with is a qualified lead.

Business Presentation

Offline – You have to physically show up to show the plan. I personally remember when I first got started in network marketing showing 1 hour plans.  Can you imagine? And I drove all over my state doing it, sometimes out of state. WASTE OF TIME. Why? Because they were not pre-qualified and I was just using the plan as a filter to check their interest.

Online – How about a webinar or video doing the presentation.  How about a PowerPoint presentation or a Bamboo drawing session to explain your business plan online?  You can do it from the comfort of your own home.

Follow Up

Offline – This sometimes can be done on the phone, but most of the time it’s in person. Once again, leaving your home, spending precious time away from your family.

Online – We use email, the phone, Skype and other online communications.

Sign Up

Offline – Traditionally to sign someone up your going to have to give them a number or a specific website to send them to.  You have to guide them through the process.

Online – Your sales funnel will sell almost everything for you if it is set up correctly.  Sign-ups are automatic and there is little effort involved.


Offline – You have to meet weekly in hotels, homes, etc. to do training with your team.

Online – You can automate your training through videos and teleconferences.

Conclusion Offline

Pros: Offline business building in the network marketing industry is more stable and you can create real long term relationships with people.

Cons: Very time intensive and it is limited to what you can do on a daily basis.  It’s solely up to you.

Conclusion Online

Pros: You can reach way more people in a shorter period of time.

Cons: Will dissipate if you don’t build relationships

As you can see, there are pros and cons to both ways of building your network marketing business. There is no right way or wrong way, there is just quick and slow.  With that said, how long do you want to wait to build your business.  Are you on the 6-12 month plan or the 3-5 year plan?

PS. Ready to learn how to automate your lead generation and business building process?  Visit MLM System On AutoPilot for your FREE Information on how the top earners do it.

About admin

Father, Husband and open to all beliefs and religions. I love marketing, copywriting and helping others. My ultimate goal is to build a home in Makena Maui and spend at least 6 months of the year there.
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26 Responses to Offline Vs. Online Network Marketing

  1. djwillpower says:

    Well sir, your twitter campaign drove me to this site. Stay strong at what you're doing. I'm on the rise of making a living on the internet….building a team, learning creative design software, and so on. Nice blog. God willing, I'll be back around.

  2. dlawyer says:

    Well done Josh – Plan on using some of these ideas to help in the sales process. Thanks!

  3. dlawyer says:

    Well done Josh. I plan to incorporate some of these ideas and suggestions into our sales consultation process for those who would like to understand the pros and cons between offline and online marketing. Thanks

  4. jboxer says:

    What are you testing on my site?

  5. admin says:

    Courtney, What link are you talking about. There is only one link in the post in the P.S. Section and it works just fine. – Josh

  6. Keenan Kooch says:

    Your blog is so informative ¡­ keep up the good work!!!!

  7. Network Marketing is a very good way to promote your products in a short period of time..’;

  8. i am looking for an in-depth tutorial about lead generation, can anyone post links ?,~:

  9. admin says:


    If your looking to learn how to generate leads, I suggest you join a community and use a state of the art system. Have a look at for the most dynamic attraction marketing system on planet earth hands down. No posting links on my site. Just be happy you have a backlink from a PR4 Site ; ) – Josh.

  10. actually, lead generation takes some to time to build up. you just got to be patient.,”;

  11. Network marketing is really great for easily earning cash in a short period of time.:’~

  12. Carey Nghiem says:

    This blog is great. I have learned lots of things from here. Thanks

  13. Hi Boxer. I know just what you mean about the A type personality! My Bro-in-law can talk a passerby out of their shirt and thus is very good at (wait for it) Amway!. I am the exact opposite. I don’t mind a glass of wine and a link or two from the comfort of my couch. Cheers Sandy from Podiatrist Brisbane

  14. Got to know many new points between offline and online network marketing…

  15. Sandy says:

    Hi Joshua. I appreciate your articles – I would love to read something about professional services. I am a Doctor and I don’t think I should be seen to be chasing leads. Can you suggest any resources with direction on how to attract customers without putting off patients? Thanks Sandy B Foot Doctor Brisbane

  16. online marketing is very easy if you are very hard working:.~

  17. Orth Otic says:

    Hi – just thought I’d chip in a brief story. Been in business 20 years. Doing well. Started to l]work on my online presence in August 2010 – I am up 8% this month. I find that incredible that after 20 years of doing everything ‘right’, such a big step up is still there for the taking. Where will I be by c’mas?

  18. admin says:

    That’s awesome. Just curious, how do you measure that your online presence is up 8% this month? You must have some pretty sick analytics tool to track that kind of growth. You will be at c’mas where you choose to be. To the top my friend… – JB

  19. Jamie Gaymon says:

    This blog post just makes too much sense. The biggest thing have to understand, though, is that you clearly highlight “they will still need to get on the phone.” The online component never eliminates the need for building personal relationships.

    Excellent post!


  20. Roy Rudeen says:

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  21. Excellent post, online leads are great, but converting the leads to actual sales is the winner

  22. Burton says:

    This website is awesome. I continually discover new stuff & distinct listed here. Thanks for that info.

  23. Hi there would you mind letting me know which web host you’re utilizing?
    I’ve loaded your blog in 3 different browsers and
    I must say this blog loads a lot quicker then most.
    Can you recommend a good web hosting provider at
    a fair price? Thanks a lot, I appreciate it!

  24. admin says:

    Hey there,

    Sorry it took so long to get back to you. I use Hostgator to host my site here. I’ve used them for years and quite honestly, they are THE BEST.

    Happy Hunting,


  25. Bill Johns says:

    Howdy! I could have sworn I’ve visited your blog before but after browsing through some of the posts I realized it’s new to me.
    Regardless, I’m definitely happy I discovered it and I’ll be bookmarking it and checking back frequently!

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