The #1 Mistake Online Marketers Make And How To Fix It.

The #1 mistake that online marketers make is not properly branding and positioning themselves as an expert in their field of endeavor.

The Challenge

With the internet becoming a breeding ground for entrepreneurs, more and more people are entering the world of Internet Marketing.  The saddest thing I see is people wasting their time and resources by pumping out content, using pay per click venues like Google, MSN and Yahoo and not properly branding and positioning themselves in the market.

Where Folks Are Going To Check You Out

Why is this crucial? Because when someone reads your content or sees an ad of yours one of the first things they do is Google you, Facebook you, check you out on LinkedIn or take a look to see if your on Twitter.

Depending on what they find will determine what they think about you.  You could have an awesome business, be a great leader, but that all goes to null and void if you have not positioned yourself online.  People are looking for a leader and they will go elsewhere if they don’t see you in this light.

Where To Start Branding Yourself

The first place you should start when your beginning the process of branding and positioning yourself online is the social networks.  The top traffic sites are Facebook, Twitter, Myspace and LinkedIn. Make sure that you have a presence on these sites with a full profile of who you are and what your all about.  These profiles will all come up in the search engines when people Google, Bing or Yahoo your name.

Next step is pumping out your story. Your story is what people will relate to and it is what your going to use to attract people to you.  One of my favorite places, other than my blog , to write my story is on Squidoo. Squidoo has a page rank of 7, which is very high. Create your story about who you are, where you came from, what you do and how your life has changed via online marketing or whatever your field of endeavor is.

Another place to put your story is in articles.  I love Ezine Articles as it also has a very high page rank and The search engines love it and will rank you very high for the related keywords you use. Lastly, I love making videos.  Create yourself a Youtube channel. I know, most people are not comfortable in front of a camera, but get over yourself.  That has to do with your self-esteem.  How you view yourself is how others are going to view you.  Create a video of your story and put it up.

It Takes Time

Branding and Positioning yourself takes time. Your content doesn’t just appear overnight. It takes strategy and it takes work.  Nothing in this world is given to you on a silver platter.

What I have laid out for you in the above are the basics.  There are more advanced strategies that you will have to educate yourself on to get the results you are after but this is a great starting ground for most.

To Your Online Success,

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