When figuring out your marketing strategies online, there are five rules of thumb to remember.
- Know what your marketing like its no body’s business
- Know where your going to market
- Know how your going to market
- Know who you are marketing to
- Know when to put on the full court press
Knowing your product like the back of your hand is crutial in the market place and especially online.Â When people finally get to you, you dont want to have to do a lot of explaining, but you do need to be able to answer their questions quickly and efficiently.Â If your selling vitimins, you better know what’s in them. If your selling financial education, you had better know what the program consists of. Once you have gotten the educating yourself piece down, you need to create a game plan as to where your going to market online.
There is a plethora of advertising space on the web and you need to figure out where your going to get the most bang for your buck and your time.Â If your a seasoned vet with a high end product, you may want to master Google PPC.Â Google has a broader reach than any advertising medium for minimal cost and its laser targeted at your audience.Â Yes its way better than radio, newspaper and TV.Â You control the ads and the audience.Â You also want to pick a free method of advertising. Whether that be article writing, squidoo lenses or video marketing, thats up to you.Â You then need to learn how your going to market.
How your marketing yourself is extremely important. You need to brand yourself online so that you are seen as a recognized expert.Â You can drive all the traffic you want to your lead capture page but when people Google you, what do they find?Â You need to stand out above the crowd. That moves us around to knowing who exactly your marketing to.
You had better know your market.Â Knowing what your customer is looking for takes the guess work out of the puzzle and is one less variable to conquer.Â Marketing is solving peoples problems, so he who solves the most problems wins.
Once you have your target market down and your getting the desired results from your marketing strategies online, and you know where your leads are coming from, you want to put on the full court press on your efforts.Â You want to put more effort into what is bringing in the results to create more like results.
In Conclusion when creating your marketing strategies for your online marketing, you want to have a plan.Â Plan your work and work your plan.Â If you fail to plan, your plan will fail.