The Google Adwords Slap. Nightmare or Daydream?

Google is protecting it's end users.

Google has made some major changes over the past few months due to the FTC cracking down on boisterous income claims, Hype Advertising and flat out illegitimate advertisers taking advantage of the freedom that Google Offers the savvy Adwords user.

Loyal Google Customers have been up in arms about the so called “Google Slap”. Folks who had been spending in upwards of $100,000 per month simply were shut down.  Why? Well, it’s because of a number of things.  The first being relevancy.

Keywords must match the ad copy that the advertiser is using to lure eye balls.  The ad copy then in turn must match the landing page or website.  If what is promised in the ad doesn’t match up with what is on the page behind the clickable link, it’s not relevant and this is one reason for the “Smack Down”.

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Competetive Surfing On The World Wide Web?

Growing up on the Island of Maui right on the ocean, I surfed just about every day.  Sometimes I would paddle out before school and catch a few early morning waves and as soon as I got off the bus I raced to grab my board to hit the water.

During my early teen years, it was very competative paddling out with surfers that had more experience.  There were rules to be followed in the Hawaiian waters if you didn’t want to get your lights punched out by a big hawaiian surfer.  It was all about positioning and timing.

If you dropped in on a wave, you had the right of way, so if someone dropped in behind you, they couldnt pass you on the wave until you pulled out.  I learned this the hard way an an early age and paid dearly for it. Yep, a board in my face unexpectadly.  I wiped out after dropping in on a “Moke” which is a big hawaiian, he wiped out and upon coming up, gasping for air, there was his board coming right down on my head.  Then came the “Moke”, pissed off and ready to kill me.  As I got older, I learned the way of the waters. Fast forward

Anyways, the web is not much different in a lot of aspects.  There is always going to be competition on the Internet as well as new people coming and going.  All of them trying to get the attention of all of the folks surfing the web.

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Secrets to Finding the Best MLM Lead Generation System.

Lead Generation Systems

Lead Generation Systems are a dime a dozen on the Internet.

If your like me, when I first got started in network marketing, I was fired up.  I was sure that within 6 months I would be a millionaire or close to it.  What made me think that? Well, I was smart, hardworking, could follow systems, etc..

The Reality set in after the first couple of weeks.  I had exhausted the list of friends, family and everyone I had known through out my whole life. I had sponsored a few people in business, but was out of leads.  I realized I was going to have to get really good at talking to people about my business or so I thought.

You see,  I was being trained and mentored by a guy that was extremely successful, but had built his huge organization back in the 1980′s and early 1990′s and had no clue about generating leads over the Internet.  All he knew was old school prospecting.

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How To Write and Syndicate Your Articles

Article Syndication in 4 Steps

Writing is a Skill. Syndication is an Art.

Anyone can sit down and start writing, Anyone. But when it comes to getting your article out there into mainstream Internet land, it becomes an art form.  I am going to go over the critical elements.

There are three things you need when writing so that Google and the other search engines will give you first page ranking.

1. Relevancy -  How relevant is your content to the keywords your trying to rank for? Is your content going to connect with your audience?

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Guerilla Marketing in The 21st Century

Guerilla Marketing in the 21st Century

Is it possible to still use the same techniques you used to build your MLM or Network Marketing Business 10 years ago? Absolutely. If you want to get smoked and go down in flames.

The Game has changed, the cheese has moved and unless you are constantly adjusting, maneuvering, ducking and dodging, you will never experience true success in your business. It’s a jungle out there. Your competition is fierce and lurks behind every corner looking to take you out. If you’re not prepared that is exactly what will happen. The best way to prepare yourself is to have a strategy to move forward with. A battle plan if you wish. Don’t be a mud slinger.

Marketing has all changed over the course of the years. Yesterday’s was TV, Radio and Newspaper advertising. They had their hayday. Today it’s all about blogs, Pay Per Click, Article Distribution, Video’s, Banner Ads, Email Marketing, Voice broadcasting, etc…

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Who Moved My Cheese?

The Cheese Has Moved

I read a book a while back called “Who Moved My Cheese” by Dr. Spencer Johnson.  The book was about two mice, Hem and Haw.  They lived in a maze.  Like clockwork when they got hungry they made their familiar way through the puzzle to where their food (cheese) was.  The cheese was in the same place every day.

One Day the cheese moved.  Hem and Haw were dumbfounded and hungry.  They frantically went through their maze trying to find the cheese, but it was no where to be found.

I tell you this story because this is what has happened to many Americans today.  People got comfortable, way too comfortable.  The cheese in our society is technology.  While technology has changed, people have not adjusted to that change and has there for displaced many.

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Are You Results or Goal Oriented?

Keep Your Eyes On The Goal Not Results……..

When I first got started in business, I was very results oriented.  I would do the work, check the results, do the work and then check to see if anything was happening.  What I can tell you is I was an emotional mess.  I call this the Yo-Yo Syndrome. One Minute I was up, because I had some good results and the next minute I was down because the outcome was not as I had expected.

Fast forward a bunch of years I look back at how I was building my business and I now realize one of the secrets.

Always Keep Your Eye on The Goal At Hand and The Results Will Follow…..

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Internet Marketing Training – The Secret To Your Online Success

I was in MLM a few years back, knew nothing about Internet Marketing and was taught to make a list of everyone I knew. From my doctor, college, high school friends, family and every acquaintance I ever had. Then I was to get with my upline and call them asking them if they were keeping their options open to a business opportunity. The ones that said yes, I invited them to a meeting to see the plan. Sound Familiar?? Sure there were other ways we tried to market, like on facebook, myspace, etc..

When I look back at that, I have to laugh. Those ways to recruit new people into your business are bogus and no longer work. Unless you learn to market your business online and get serious Internet marketing training, you will never have a large organization. Sure people still do it old school, but most are divorced and have no life because all they do is spin their wheels 7 days a week and most go broke.

Your company replicated website is not going to help you explode your business because it doesn’t brand you. What Separates your site from everyone elses, NOTHING!!!   What top producers know is that they have branded themselves as leaders, which in turn have gotten them a following.

Announcing Network Marketing’s first ever Self Branding, fully customizable attraction marketing system.

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Internet Marketing Training – Your Lifeline to Success

Internet Marketing Training – Where are you getting yours?

Where are you getting your Internet Marketing Training?  Are you just winging it and hoping that you are going to make it?  There are tons of companies out there that provide training and here are a few:

MLM Lead System Pro

(A system Put together by Internet Marketers for internet marketers)

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Your Internet Marketing Coach

An Internet Marketing Coach is essential to your success online

Having an Internet marketing coach is like having a paddle on a canoe, you need it.  It will help to shorten the learning curve big time.  When I first got started marketing online, it was like learning another language.  I was lost and overwhelmed.  Coming from the mlm world, I was used to having a coach/up-line who mentored me in every part of my life.

When I dove into the Internet marketing world, it was like I was a little tadpole in a pool of sharks.  I think the biggest lesson I learned is that I was not alone and it was OK to reach out for some help.  Aaron Rashkin is my coach and although I don’t speak to him very often, I have access to him through his websites and blogs which are loaded with all the information or resources I have needed to succeed.

What most people do is become dependent business owners.  They will call their sponsors constantly asking questions that they could simply find answers to.  By studying the top producers in the business and accessing the tools, tips and tricks of the trade, I now have the tools and knowledge to coach others, hence, now I am the Internet marketing coach.

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